At Christmas one of the most magical things is seeing the wonder and joy on children’s faces on Christmas morning.
However, we know families are struggling to keep the magic of Christmas alive. They’re having to make impossible decisions, such as whether to heat their home, buy food and essentials or a present for their children.
Parents have told us that because they can’t afford to buy their children a present, or they’ve had to give them something very practical like bedding or school books, they’re worried their children won’t believe in Santa anymore or might think they’ve done something wrong when he doesn’t come.
You can bring joy to a child and their family by supporting our Toy Appeal.
parents/carers surveyed said they wouldn’t be able to afford to buy presents for their children last Christmas due to financial constraints.
of parents/carers surveyed last Christmas said having one gift for their child would have the biggest positive impact on their family/household.
Christmas presents distributed by last year's Toy Appeal
We believe every child should have one thing to open on Christmas Day. By being part of our Toy Appeal, your organisation can give an extra special gift to bring Christmas magic to a child and take the pressure off a family who are going through tough times.
