Toy Appeal

Keep the magic of Christmas alive.
Gift a toy for a child with nothing to open this year.

A little girl smiles as she holds a christmas present in front of a sparling Christmas tree

Last year, when Family Action got in touch about the Toy Appeal, I was deciding on whether to buy presents or food. I hope the people donating know that the presents mean a lot to us and have made us smile.

Toy Appeal Mum

When you don’t get much, having that one present to open when you sit around the tree means a lot. At least you’ve got a present… at least you got one.

Janet, Mum

I was worried that, because I couldn’t afford anything for my youngest, my seven and five-year-old would wonder why he didn’t get anything from Santa and whether he’d been a naughty baby. Having presents from the Toy Appeal was a huge weight off my shoulders.

Toy Appeal Mum

I’d say that without the people who donate my children would have gone without last year, and not having the resources to provide made me feel useless as a mum.

Toy Appeal Mum
A cute smiling baby in a Father Christmas outfit

At Christmas one of the most magical things is seeing the wonder and joy on children’s faces on Christmas morning.

However, we know families are struggling to keep the magic of Christmas alive. They’re having to make impossible decisions, such as whether to heat their home, buy food and essentials or a present for their children.

Parents have told us that because they can’t afford to buy their children a present, or they’ve had to give them something very practical like bedding or school books, they’re worried their children won’t believe in Santa anymore or might think they’ve done something wrong when he doesn’t come.

You can bring joy to a child and their family by supporting our Toy Appeal.

1 in 7

parents/carers surveyed said they wouldn’t be able to afford to buy presents for their children last Christmas due to financial constraints. 

54%

of parents/carers surveyed last Christmas said having one gift for their child would have the biggest positive impact on their family/household.

15,000

Christmas presents distributed by last year's Toy Appeal

We believe every child should have one thing to open on Christmas Day. By being part of our Toy Appeal, your organisation can give an extra special gift to bring Christmas magic to a child and take the pressure off a family who are going through tough times.

Get Involved