Toy Appeal

Families are struggling to keep the magic of Christmas alive - making impossible decisions like whether to heat their home, buy food and essentials or a present for their children.

Parents who can’t afford a present, or have to give something practical like bedding or school books, worry their children won’t believe in Santa anymore or think they’ve done something wrong when he doesn’t come.

A little girl smiles as she holds a christmas present in front of a sparling Christmas tree
A cute smiling baby in a Father Christmas outfit

When you don’t get much, having that one present to open when you sit around the tree means a lot. At least you’ve got a present… at least you got one.

Janet, Mum

Last year, when Family Action got in touch about the Toy Appeal, I was deciding on whether to buy presents or food. I hope the people donating know that the presents mean a lot to us and have made us smile.

Toy Appeal Mum

I was worried that, because I couldn’t afford anything for my youngest, my seven and five-year-old would wonder why he didn’t get anything from Santa and whether he’d been a naughty baby. Having presents from the Toy Appeal was a huge weight off my shoulders.

Toy Appeal Mum

I’d say that without the people who donate my children would have gone without last year, and not having the resources to provide made me feel useless as a mum.

Toy Appeal Mum

Every year more organisations join Family Action’s Toy Appeal, donating presents and helping us make sure gifts get to the children of families we support. By being part of our Toy Appeal, your organisation can bring some extra special Christmas magic to a child and take the pressure off a family who are going through tough times.

Get your company involved
1 in 7

parents/carers surveyed said they wouldn’t be able to afford to buy presents for their children last Christmas due to financial constraints

54%

of parents/carers surveyed last Christmas said having one gift for their child would have the biggest positive impact on their family/household

15,000

Christmas presents were distributed by last year's Toy Appeal

Donate

With a symbolic gift today you could support our Toy Appeal and keep the magic of Christmas alive for a child or young person with nothing to open this year.