Family Action is proud to work with some of the UK’s leading brands, collaborating on mutually beneficial, strategic partnerships that share our vision. Together, we support families through change, challenge and crisis.
By becoming one of our corporate partners, you will be working with an award-winning charity that provides emotional, practical and financial support across a multitude of issues such as mental health, parenting challenges, food poverty, and youth empowerment, to have a positive impact on the whole family.
Every partnership is bespoke and tailored to meet the goals and objectives of the organisations we work with. We collaborate with our corporate partners to design seamless, strategic partnerships that deliver meaningful shared value and benefit.
Why partner with Family Action?
More than a third of UK families with children are now living in poverty
From our FOOD Clubs to our annual Toy Appeal, and every support service in between, we work with partners who help provide a lifeline to people facing some of the hardest times in their lives.
Partnerships power change
Family Action works with leading UK brands to build bespoke partnerships that deliver real change and achieve shared goals. By joining forces with our award-winning charity, your company can make a lasting impact on families and communities across the country.
- Your dedicated Partnership Manager will provide the support and guidance you need to make our partnership a success.
- We provide regular updates to demonstrate the impact of your support and help you communicate the value of our partnership to colleagues and customers.
- We organise volunteering opportunities so employees can see first-hand the difference they are making.
- Two thirds of Family Action programmes and services operate in the top three areas of multiple deprivation in the UK – so your colleagues and customers know they are supporting families and communities where it is needed most.
One of the things that really impressed us about Family Action is they have lots of ways for our employees to engage directly with their organisation. That's really important to us in a partnership.
Ways to partner with Family Action
Staff engagement
We can work together to involve and engage your staff, customers and/or partners. This could include events, a fundraising challenge or volunteering opportunities.
Product partnerships
This is a powerful way to boost sales, strengthen brand reputation and differentiate your product, while directly supporting our work with families.
In-kind support
This can be a real lifeline for the families we support, letting you use the strengths of your business to make a meaningful difference. By offering products or services, you can help us support vulnerable families across the country.
Support a project
We run over 150 projects nationwide, giving you the opportunity to support work that reflects your company’s values.
Our current corporate partners
We’re proud to partner with some of the UK's most trusted brands, building impactful partnership that empower families. Below is a snapshot of our work together:
Akelius is partnering with Family Action to fund English tuition at our FOOD clubs in London and Essex.
By supporting those with English as a second language, this initiative empowers families to access new opportunities—from local volunteering to meaningful employment.
Since 2020, we have been working in partnership with Barclays to support vulnerable families. In 2020, Barclays launched their COVID-19 Community Aid Package which enabled us to help over 4,000 families affected by the pandemic by providing financial grants programme and opening 18 new Food On Our Doorstep (FOOD) Clubs.
We now work in partnership with Barclays to help deliver the Barclays LifeSkills programme across England, bringing vital skills and support directly into local communities. Delivered through LifeSkills Open (group-based support) and LifeSkills Plus (referral-based, one-to-one support), the service reaches people through Family Action’s services and trusted partner organisations. LifeSkills Assistance Grants are also available, helping to remove practical barriers and provide holistic support. Together, this partnership is helping people meet essential household needs, build confidence, and develop the practical employability, digital and financial skills needed to access jobs now and in the future.
Bloomberg has worked with Family Action since 2021 as a key supporter of our HeadStart skills and employability programme.
HeadStart empowers young people to develop the skills, confidence and experience needed to secure and stay in employment.
Credit Karma came onboard as a partner early in 2025. They are donating to Family Action as part of their 25 Million Point Challenge.
The goal is to encourage their members to enhance their financial standing and collectively increase their credit scores in 2025 by 25 million points.
DC Advisory has supported Family Action in a whole range of ways over recent years – for example taking part in our annual Toy Appeal and also through our challenge events. They have recently come onboard as a partner and are also supporting by volunteering at our FOOD clubs in London and Manchester.
NewDay is Family Action’s longest-standing corporate partner, supporting us since 2016 and raising over £2m through financial contributions, volunteering, gifts in kind and fundraising events such as the London to Paris Cycle and National Three Peaks Challenge. The partnership is based on a shared vision of helping people move forward.
Previous partners
We teamed up with Fisher-Price to create a Play Programme showcasing the value of play in early childhood development. The campaign featured CBeebies Baby Club presenter Gemma Atkinson. Additionally, Fisher-Price donated 2,000 toys to our Toy Appeal.
LV= supported Family Action for 4 years – with the shared vision to empower every adult family member to reach out when they need help and access practical and emotional support. The goals of this partnership were to raise awareness of Family Action’s free helpline FamilyLine; reduce the stigma around asking for help and fund the growth of this vital service.
LV= support included financial contributions, encouraging employee volunteering and a whole range of fundraising events. Through our FamilyLine service over 30,000 families were supported because through this partnership.
With support from LV= we introduced counselling and befriending to the helpline – deepening our support for struggling families. LV= also raised awareness of the helpline with their vulnerable customers.
LV=’s financial contribution was almost £1.5 million.
With support from Meals & More, we supported struggling families during the school holidays through our Holiday Hub programme, which aimed to address poor social inclusion, food insecurity, and financial strain.
Thousands of families have benefited from the support provided because of the generous Poundland Foundation donation.
This donation has given Family Action the ability to support thousands more families each year through our free, UK wide FamilyLine helpline. This donation enabled the development of online self-help tools for those seeking information on many of the common challenges faced by families – from family conflict to concerns about mental health. There was also in store branding to raise awareness of this free support for families.
Student Roost supported Family Action through financial contributions, volunteering and gifts in kind. Including, Toy Appeal Campaign, Headstart day, FamilyLine volunteering, FOOD club volunteering and food donations.
We partnered with The Times to tell real-life stories from families and raise funds for those hit hardest during the pandemic. As a result, readers donated £776,143 – the largest sum raised in the newspaper’s history
adult family members nationwide have accessed support from our helpline, FamilyLine
given in grants to over 89,000 families
gifts given to families through our Christmas Toy Appeal
Get in touch
A partnership with Family Action demonstrates your company’s commitment to supporting families.
Each mutually beneficial partnership involves a financial contribution so we can support families however they need it. So whether you are looking to run a brand campaign, want to donate a percentage of your sales, choose us as your charity of the year, take part in our Toy Appeal or develop a new project, please email [email protected].
