Join the Christmas Toy Appeal
Every year, dozens of organisations take part in Family Action’s Christmas Toy Appeal to sponsor, collect and distribute the gifts. In 2025, we delivered over 10,000 gifts to children and young people across the country. For some children, this may be the only gift they receive.
Last year, Family Action’s research revealed the emotional and practical toll of festive financial pressures on parents and carers, with 1 in 6 saying they can’t afford a gift for their child. Help us to keep the magic of Christmas alive for every family.
Join us in making 2026 our most successful Christmas Toy Appeal yet.
How you can get involved
There are different ways for you and your teams to get involved in this year’s Toy Appeal. Choose your preferred option below and join us to make a real difference to families who would otherwise go without this Christmas.
Classic Toy Appeal: Buy gifts
Choose and buy individual or bulk presents for the children and families you have been matched with.
Fundraise: Raise money for the Toy Appeal
Fundraise to contribute to a bigger pot so we can support more families this Christmas and beyond.
Sponsorship: Become a Festive Friend, Festive Sponsor or Festive Partner
An exciting new addition for 2026, our sponsorship packages provide enhanced opportunities to champion families and maximise your support.
Speak with our team to find the sponsorship package that’s right for you. We’ll be happy to talk you through the options, benefits, and pricing. Make a bigger impact for families facing hardship this Christmas by joining one of our sponsorship tiers below.
- Proudly display our “Proud to Support” logo
- Employee engagement toolkit with curated gift guide
- Ready-to-use communications materials
- Recognition in our Toy Appeal wrap-up
Includes all Festive Friend benefits, plus:
- Enhanced digital and social media recognition
- Priority access to wrapping parties, volunteer activities, and Family Action team support
- Toy Appeal “lunch and learn” for your employees
- PR support including press releases and quotes
Includes all Festive Sponsor benefits, plus:
- Lead partner branding and co-branded campaign opportunities
- Regional and sector PR collaboration, with a joint activation or stunt
- Exclusive engagement with local Family Action services, bespoke content, and case studies
- Inclusion in impact reporting and strategic campaign support
Christmas Toy Appeal left me lost for words
When Jorja first joined Family Action’s perinatal group, she was struggling as a new parent, while caring full-time for her own mum, who had cancer. Family Action became an important source of support, and thoughtful gifts for her children from the Christmas Toy Appeal meant so much to her family during a really hard time.
Watch Jorja's film
