Last Christmas, so many families were struggling. 1 in 4 told us they couldn’t afford food. Over half said Christmas felt less magical because of the financial pressure. 1 in 6 couldn’t even afford a single present for their children.
Thanks to your generosity, we spread Christmas joy across England and Wales. You helped us share festive food and treats, and deliver thousands of Christmas presents to children, young people, adults with special educational needs, and their families. With your help, we make sure families don’t go without.
No presents, just pressure
Our Toy Appeal helps families facing impossible choices to feel supported and seen. Every donation brings not just a present, but hope, dignity and the reassurance that someone cares.
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Thank you to our Corporate Supporters
With their support, the annual Christmas Toy Appeal delivers more than toys – it restores dignity, lifts pressure from struggling families and brings joy back to Christmas morning.
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Toy Appeal and FOOD Club mean my children won’t go without
Chelsea tells us how the Toy Appeal and FOOD club made sure her children didn’t go without at Christmas, bringing joy, relief and a sense of community.
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Without the Toy Appeal, my children wouldn’t have Christmas presents
Mum, Alice shares how her local Family Action FOOD club and Toy Appeal have become lifelines for her and her family.
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Toy Appeal helped my young carer daughter feel supported & seen
With support from Family Action’s young carers service and the Christmas Toy Appeal, Sharon's family has found support and understanding.
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Gift showed my neurodivergent son’s love for his dad
Claire’s son’s neurodivergence brought daily challenges for the family, but finding support and connection through Family Action made all the difference.
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Christmas Toy Appeal left me lost for words
When Jorja first joined Family Action’s perinatal group, she was struggling to find her feet as a new mum, while caring full-time for her own mum, who had cancer.
Family Action became an important source of support and community, and when money worries were added into the mix, thoughtful gifts for her two children from the Christmas Toy Appeal meant a lot to the family during a really hard time.
Watch Jorja's film Read Jorja's storyparents couldn't afford a present for their child last Christmas.
felt they would have failed their children if they couldn't afford a present.
Toy Appeal gifts delivered to families across the UK in 2026
