Join the Christmas Toy Appeal
Every year, dozens of organisations take part in Family Action’s Christmas Toy Appeal to sponsor, collect and distribute the gifts. In 2025, we delivered over 10,000 gifts to children and young people across the country. For some children, this may be the only gift they receive.
Last year, Family Action’s research revealed the emotional and practical toll of festive financial pressures on parents and carers, with 1 in 6 saying they can’t afford a gift for their child. Help us to keep the magic of Christmas alive for every family.
Join us in making 2026 our most successful Christmas Toy Appeal yet.
How to get involved
- Become a Festive Friend, a Festive Sponsor or Festive Partner
- Make a pledge, fundraise or buy gifts
- Share the magic and spread the word
Deliver the Magic
Make a bigger impact for families this Christmas, as a Christmas Toy Appeal friend, sponsor or partner.
Festive Friend (£5,000–£10,000 + VAT)
- Proudly display our “Proud to Support” logo
- Employee engagement toolkit with curated gift guide
- Ready-to-use communications materials
- Recognition in our Toy Appeal wrap-up
Festive Sponsor (£10,000–£20,000 + VAT)
Includes all Festive Friend benefits, plus:
- Enhanced digital and social media recognition
- Priority access to wrapping parties, volunteer activities, and Family Action team support
- Toy Appeal “lunch and learn” for your employees
- PR support including press releases and quotes
Festive Partner (£20,000 + VAT)
Includes all Festive Sponsor benefits, plus:
- Lead partner branding and co-branded campaign opportunities
- Regional and sector PR collaboration, with a joint activation or stunt
- Exclusive engagement with local Family Action services, bespoke content, and case studies
- Inclusion in impact reporting and strategic campaign support
Make a Christmas Toy Appeal pledge, fundraise or buy gifts
Bring festive cheer to families this Christmas by buying gifts, donating bulk items, or fundraising. Whether it’s creating wish lists with colleagues, providing games or treats for our FOOD Clubs, or contributing to our wider fundraising pot, your support helps children and families across the country. We’ll coordinate deliveries so your generosity reaches those who need it most.
See the impact we made in 2025 Find out moreShare the magic and spread the word
Help us reach more families this Christmas by sharing our Toy Appeal stories and campaign messages. Use our ready-to-go content on social media, and spread the word internally and externally to get your colleagues, friends, and networks involved.
